Fey Day presents a Women Fashion Brand in a niche segment, that was started in 1995. This rare B2C business runs on an omni channel, with a 1200 square feet shophouse in the central part of Singapore.

The owner has built an incredible brand equity that drive both retail walk-ins and organic traffic to the website. They have been actively building up a strong online presence, which allows them to be on the 1st page of Google Search for related keywords. This has contributed to the growth of sales from the online channel in the past few years. The brand has an active social media channel with 2 websites.

The business is currently manned by the following team (Owner, 3 retail staff, 2 seamstress and 1 intern in Singapore. 2 full time, 3 part-time and 1 intern are based overseas) They have a customer database of 13,500 and holds a current inventory of SGD 280k (based on the cost of goods excluding shipping cost). The current monthly rent is $4,800 and a lease tenancy can easily be extended with the current landlord.

90% of their revenue comes from Singapore, whereas 10% comes from USA, Dubai and Australia. Approximately 10% of their revenue comes from online channel. AOV (Average Order value) is $150.


There are plenty of growth that can be developed in the following avenues:

1.⁠ ⁠Open up new market segment in Singapore. (There is a huge potential in a different market segement that has not been explored yet)

2.⁠ ⁠Grow the online sales from other geographical markets. (Australia, Dubai, US are starting to show traction)

3.⁠ ⁠Explore partnership with other brands and influencers. (Singapore and overseas market)

4.⁠ ⁠Execution of advanced marketing practices to develop re-engagement and repurchase from existing customers.

5.⁠ ⁠Create focused collections to drive sales


This is a rare business opportunity that allows the buyer to capture a significant marketshare in a niche women segment while offering international growth opportunity. The owner has been building the foundation in the past few years for future expansion.

Annual Revenue : $959,000 (2023)
Seller Discrepancy Earning : $218,000 (2023)
Value of current inventory: $280k (based on the cost of goods excluding shipping cost)

Owner is willing to stay and support the handover transition.

Interested in this business? Please email mac@feyday.com today!





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