Fey Day presents a high growth marketing agency that has started since 2016. The business provides 3 main services (SEO, Paid Advertisement and Website design) with a total headcount of 19. (Which includes 2 co-founders and 17 overseas staff) In the last 3 years, they have an average YoY revenue growth rate of 84%, with an EBIT growth rate of 113%.

They focus predominantly on Singapore market, and currently have a pool of 30 - 40 clients. Their customers comprised of US listed companies, SMEs and start-ups in the following sectors: B2B services, B2C services, Ecommerce, Fintech. Majority of their customers has been with them for more than 2 years, with the longest being 6 years. Excluding media spend, their customers easily spend $30k - $50k per annum on the monthly retainer service.

The company competitive advantage lies in their performance media, with a focus on conversion rate optimization. They have been building stickier service such as managed hosting and website maintenance to increase customer lifetime value.

In past few years, the co-founders have been focused on streamlining the operation and building the processes. The next phase of growth would lie in the growing the sales team. 90% of their customers are acquired through SEO, 10% via outreach. (Presently both founders are handing the sales)

2024
Revenue: $3,032,686
Seller's Discretionary Earnings: $891,486

2023
Revenue: $2,409,442
Seller's Discretionary Earnings: $591,285

2022
Revenue: $1,105,836
Seller's Discretionary Earnings: $172,311


Owner is willing to stay and support the handover transition.


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