Fey Day presents a fast growing E-commerce business in the pet & baby niche. The business started in 2019 via owner's bootstrapping. Over the past 6 years, the owner has launched their own brand and built a major marketshare in the product segment that they are competing. Their competitive advantage is low pricing (value for money approach) for consumables, hence it generate a lot of returning customers. Their products are mainly sold through Shopee and Lazada. There are sales coming from Tik-Tok and wholesale channel as well.

The owner have launched a new product earlier this year, the result is promising. There are a few more upcoming products in the pipeline. They mainly utilized paid advertisement to generate sales. (Around $6k to $12k marketing expenses per month) They are currently working with 6 China manufacturers for their 73 SKUs. Their products are stored in 3 warehouses located in Tuas. (2 of the warehouses are owned and 1 is rented)

Headcount: 4 (2 Singaporeans and 2 Malaysians)
Size of 3 warehouses: 2200 sqft + 2800 sqft + 3800 sqft
Rent: $3,800 (before GST) per month for 1 of warehouse and the other 2 warehouses are owned
Current Inventory level: $400k

Growth Opportunities

1.⁠ ⁠Develop new complementary products to increase sales and recurring purchase from existing customers
2.⁠ ⁠Built the DTC (Direct to consumer) channel e.g. own website or via retailers
3.⁠ ⁠Joint partnership with pet shops
4.⁠ ⁠Develop a second brand (Premium category) to capture other market segment

Annual Revenue : $2.53 million (July 2023 to June 2024)
Annual Seller Discrepancy Earning : $393k (July 2023 to June 2024)
Asking Price: SGD $2.2 million (Includes inventory, but not the 2 warehouses)

Owner is willing to stay and support the handover transition.

Interested in this business? Please email mac@feyday.com today!




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